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How I Built My Own Acq AI (No Code, Free, in Minutes)

By Jim van Duijsen

August 17, 2025

alex hormozinotebook lmai assistantacq ai

I am in no way affiliated with notebooklm or this product, just want to share it because I like it and it helped me.

When watching Alex Hormozi’s book launch, Alex announced Acq AI, a specialized AI model trained on consulting data to help answer business questions.

I thought “Aren’t his books publicly available? Couldn’t I just train my own AI using those?”

So I decided to recreate this experience using Google’s NotebookLM. By uploading Alex Hormozi’s publicly available books and business content, I was able to build a custom AI assistant that answers questions based on his methodologies and frameworks.

The process was surprisingly easy here’s how you can do it yourself

Step-by-Step Tutorial

Step 1: Access NotebookLM

  1. Go to notebooklm.google.com or search notebook lm in your web browser
  2. Sign in with your Google account
  3. Click "Create New Notebook" to start your project

Step 2: Upload Your Sources

  1. Click the "+ Add Source" button
  2. Select "Upload File" from the dropdown menu
  3. Upload Alex Hormozi's books one by one:
    • $100M Offers
    • $100M Leads
    • $100M Money Models
    • Any other business content you want to include (recommend also uploading gym launch secrets and some lost chapters)
    • Most of the books you can find online or on the internet archive
  4. Wait for each file to process

Step 3: Start Asking Questions

Now comes the fun part! You can ask your custom AI assistant questions like:

  • "How do I create a compelling offer?"
  • "What's the best way to generate leads for my business?"
  • "How should I price my product for maximum profit?"
  • "What are the key elements of a successful sales funnel?"

Step 5: Advanced Features

  • Generate Study Guides: Click "Notebook Guide" to create summaries
  • Create Audio Discussions: Use the "Audio Overview" feature for podcast-style content
  • Save Important Responses: Use the pin feature to save key insights
  • Export Notes: Download your conversations and insights

Official documentation