How I Built My Own Acq AI (No Code, Free, in Minutes)
By Jim van Duijsen
August 17, 2025
alex hormozinotebook lmai assistantacq ai
I am in no way affiliated with notebooklm or this product, just want to share it because I like it and it helped me.
When watching Alex Hormozi’s book launch, Alex announced Acq AI, a specialized AI model trained on consulting data to help answer business questions.
I thought “Aren’t his books publicly available? Couldn’t I just train my own AI using those?”
So I decided to recreate this experience using Google’s NotebookLM. By uploading Alex Hormozi’s publicly available books and business content, I was able to build a custom AI assistant that answers questions based on his methodologies and frameworks.
The process was surprisingly easy here’s how you can do it yourself
Step-by-Step Tutorial
Step 1: Access NotebookLM
- Go to notebooklm.google.com or search notebook lm in your web browser
- Sign in with your Google account
- Click "Create New Notebook" to start your project
Step 2: Upload Your Sources
- Click the "+ Add Source" button
- Select "Upload File" from the dropdown menu
- Upload Alex Hormozi's books one by one:
- $100M Offers
- $100M Leads
- $100M Money Models
- Any other business content you want to include (recommend also uploading gym launch secrets and some lost chapters)
- Most of the books you can find online or on the internet archive
- Wait for each file to process
Step 3: Start Asking Questions
Now comes the fun part! You can ask your custom AI assistant questions like:
- "How do I create a compelling offer?"
- "What's the best way to generate leads for my business?"
- "How should I price my product for maximum profit?"
- "What are the key elements of a successful sales funnel?"
Step 5: Advanced Features
- Generate Study Guides: Click "Notebook Guide" to create summaries
- Create Audio Discussions: Use the "Audio Overview" feature for podcast-style content
- Save Important Responses: Use the pin feature to save key insights
- Export Notes: Download your conversations and insights